Tuesday, August 6, 2019

Technical Developments Essay Example for Free

Technical Developments Essay With the increase in the success of record sales came the need to introduce methods to diminish manufacturing costs in order to increase profit margins. Nowhere was this need more prevalent than with the independent record companies in the industry for they had the most to gain let alone survive. After the demise of Germany, German technology made its way across the Atlantic to America. One of these technical break through was the ability to store audio information on magnetic tape. Magnetic tape was a process where Iron Oxide embedded on plastic tape could be magnetized by amplified electrical impulses for the purpose of recording and playing back audio information. It offered editing of performances, portability, and better audio quality and was significally cheaper than the existing technologies. In the USA a company that made Scotch tape called 3M improved the abilities of magnetic tape, allowing recording speeds of 30 ips to be brought down to 15 ips and 71/2 ips with little quality loss but significantly longer recording times. In 1948 Bell laboratories introduced the Transistor to America. Transistor technology could do everything the Vacuum tube at a reduced cost. It required less power, was smaller in size and more durable. Soon the recording studio became portable and could easily be torn down and set-up if the need arisen. Most importantly, the AM radio was created and could be found in the private confines of a teenagers bedroom. It might be hard to believe, but parents would warn their kids about the evils of listening to new music all by oneself. This new advent in technical breakthroughs sparked interest with the major players in the industry like CBS and RCA. Over at CBS the laboratories invented High Fidelity, a new method of improving the record. The Long-Playing record was invented that increased the number of grooves for the playing speed was lowered from 78 rpm to 33 rpm. Because the speed was lowered and the grooves now smaller, the smaller diamond stylus replaced the larger sapphire stylus. The new stylus needed to use lesser pressure allowing the LPs to last a lot longer. Over at RCA, engineers were developing similar technology. They invented a smaller sized record that revolved at 45 rpm. The size of the 45 and the fact that they only played one song worked very well for the jukebox owners. The 33-rpm LP worked well for playing records that offered more than one song and could sell for more money. With the new technical advances, records emerged as a relatively inexpensive medium compared to the overall production costs of Radio, film and Television, With this new trend, smaller independent record companies could compete with the larger companies and naturally they grew in stature and power. Records soon became the mainstay of radio and by 1952 record sales surpassed sheet music sales as a source of revenue in the music business. No longer was the jukebox the main resource for record promotion, radio with its new personalities would make sure of that. The main broadcasting format was AM amplitude modulation, even though FM frequency modulation had been around for a while. FM was in conflict with the introduction of TV for it existed in the VHF bandwidth that TV also shared, and had to take a back seat to AM even though its broadcasting quality was better. It was obvious to the broadcasting companies that the future lied in TV and radio would always be secondary. A compromise was made with Fm broadcasters and TV when TV allowed FM to operate on channel 1 on the TV station dial. It was later shifted to a bandwidth between 88-108 megacycles (between channels 6 and 7 where in now lives today. This proved to be devastating for FM broadcasters for not too many people were interested in buying an FM radio. In 1946 there were almost 7 million AM radios and less than 75,000 FM radios, and it would be a long time until TV was thoroughly entrenched that FM would start to emerge as a broadcaster for classical radio. With the development of TV came the fatal blow to network radio, for the large advertisers were much more interested in sponsoring TV programming than radio. But radio managed to survive via the Independent broadcasters that could rely on local advertisers for revenues, what we call today Retail verses the Corporate advertising of the major broadcasters. It is amazing to acknowledge the efforts and the luck of the independents in their pursuit of good music.

Monday, August 5, 2019

Management of Financial Resources in Coca Cola

Management of Financial Resources in Coca Cola This assignment is made as part of the course work of the subject of Management of Financial Resources, since any strategic plan for any organization consists of different aspects of the business that ranges from planning, implementation and control. Therefore management of internal and external performance of any organization is a critical part of any strategic plan. Since management of internal and external performance of organization is dependent upon the resource decisions made by top management, the resource strategies are of vital nature. This assignment will explore the various aspects of resource decision by analyzing the performance management strategy of a selected organization. In below line its has been discussed that what are the resource needs of the organization, different methods that are used to allocate, manage and control the resources within the formulation of the strategic plan. Moreover this paper also discusses the various strategies applied to identify and rectify the resource gaps. Introduction to the Organization For the understanding of the subject and for analyzing the practical implications of the theories, I have selected Pakistans leading beverage company Coca Cola Pakistan (Coke), which is a subsidiary of Coca Cola Export Corporation. While operating in highly competitive and predominant market by Pepsi, Coke have been able to give tough competition to Pepsi and gain a good market share in beverage and soft drink markets of Pakistan. Their business model is called COBO, which is an abbreviation of Company Operated Bottler Organizations. Since they are competing with a huge player in Pakistan which had a first movers advantage and they also have a different business model from their main competitor, their strategic planning is highly dependent upon the right resource management throughout the organization. With the increase in their market share and penetration, their resource planning is being more vital and critical for the achievement of their objective. Below we shall see how Coke has been able to manage their resource in relation to the theoretical background from the literature (Brown Gilbert, 2006). Resources Required within a Strategic Plan A general strategic plan for different organizations takes care of different kinds of resources, these resources ranges from financial resources, physical resources, human resources and technological resources. These resources are acquired and allocated according to different business level and organizational level strategies. These resource allocation and identification also has a direct link with overall business strategy of the firm (Grant, 2005). Here we see that overall business strategy of Coke for their Pakistan operations is cost leadership, therefore the entire resource management will revolve around this business philosophy, since every department will be working towards the same goal therefore their resource allocation will be done accordingly (Grant, 2005). Financial Resources financial resources are the backbone for any organization and should be managed carefully, as they are necessary for every kind of business operation, their timely and efficient management is vital. Coke, for its Pakistan operations are managing their financial resource with the consultation of their Asian region offices (David, 2004). These financial resources are acquired from head offices after the completion of their business plans for the year. These financial resources are acquired for marketing, research, production planning and infrastructure. Every department is required to submit their business forecast at the end of the year and then these forecasts are converted into financial forecast for the following year (David, 2004). Physical Resources physical resources include building, production plants, physical infrastructure for offices, and logistics. These resources are also vital for any business and their management has strategic importance. Since Coke is involved in FMCG business, their logistics management has a very important role to play in the overall success of their business. As competition is increasing, they have to manage their logistics to provide timely delivery to the maximum areas of the market to gain market share that is why their logistics management facilities are of the maximum importance in their entire physical resource management plan (Saloner et al., 2000). Human Resources In modern business environments, human resources are the most important resources that an organization can have, in most of the case these are the resource that can make or break the future of any organization. Therefore business companies and Coke as well put the maximum emphasis on allocating the right resources at the right time and at the job (Saloner et al., 2000). In case of Coke they have realized the importance of training and development of their sales team and other human resources, right from the hiring processes, training and development and compensation and benefits, the company does not compromise on quality and manage the resources up to the industry standards, they believe that their competitive advantage is derived from their human resources and they are the deciding factor for this (Barney, 1991). Technological Resources Whether it is high end technological industry or production set up or service industry, the importance of application of technology in unquestionable, technology application throughout the organizational processes can stand alone be a source of competitive advantage, therefore organization manage their technological resources in their strategic plan while keeping the future requirements in mind (Saloner et al., 2000). Coke, having the same vision has applied state of the art technology their business processes through an ERP system in Pakistan, where they can manage their supply chain and value chain efficiently and have an edge on their competitors. In their strategic plan, technological needs forecasting and management is of strategic importance and every short term and long term plan this factor in also kept in mind (Saloner et al., 2000). Methods of Resource Allocation Resource allocation is an important part of any strategic plan; this step is intended towards the alignment of the organizational plan and the operational plan, because without the efficient and effective resource allocation, company cannot be able to execute any strategic plan. Therefore it has been suggested by the management practitioners that organization should align the resource allocation strategy with business unit strategy and resource allocation should reflect and get inspirations from business strategy (Brown Gilbert, 2006). In below line we have discussed how our selected organization allocates the resources and what are the steps that are taken for this section of strategic planning. Planning of Resources The first step in resource management for selection organization is to plan the resources, this step includes the evaluation of current resources, Coke at the time of strategic planning, evaluates the current resources available to the organization. In this step it is checked that whether these resources are in fit with future plan. Forecasting of Resources After the making of the resources evaluation report Coke checks the strategic plan and see if the current resources will be able to achieve the goals and needs for the future requirements derived from the strategic plan of the organization (Brown Gilbert, 2006). Once it has been identified that organization will be requiring more resources for their upcoming strategic plan then the next step is to forecast the resources required to different departments and at different times for the effective implementation of the plan. In this process all the departments are required to forecast their required resources for the time period specified in the strategic plan so that budgeting of the resources can be done. Resource Allocation- The second last step for the resources management would be to budget the resources of Coke, this step involves the careful evaluation of the forecasted resources for each department and then allocating required budgets for each of them (Brown Gilbert, 2006). For example, if strategic plan requires expansion of the market by the company then may be logistics department would required more logistics to cope with the market expansion strategy of Coke. For this purpose they would be looking to have more fleets or human resources for management of logistics in the new or expanded markets. After the allocation of the budgets the resource allocation process moves to the next step that is contingency planning. Contingency Planning As Coke is operating in highly competitive environment and such competitive environments are always rapidly changing, therefore Coke has made this a practice to allocate some financial resources as part of their contingency planning so that if organization has to make some unexpected decisions then they are able to have the required financial resource. Resource Monitoring and Controlling Method As it important for Coke and any other organization to have a close look on monitoring of their resource management strategy, we have discussed below that how Coke make sure that everything is according to plan. Budget Cost Method For the better management of the resources and to eliminate the waste organization has a mechanism that manages the budgets of each of the department. As each of the department have their own budget, organization through their team heads makes sure that every activity and utilization of budget is in line with the strategic direction set in the strategic plan (Grant, 2005). For this purpose they have management committee that reviews and approves every expense and utilization of the resource, this committee makes sure that every department is using their budget in a way that their actions are in line with the strategic plan of the organization. Identification of Resource Gaps Shortage of any resources in any business units of the organization with respect to their business needs is called resources gaps. Coke for their business operations in Pakistan keep on reviewing their business needs, business plans and then indentifying the resources gaps for current and future business needs (Grant, 2005). For this purpose they review their resource management plan twice a year and then they identify any resources which are short for their current business need. Resource gaps are also found at the time of the making of strategic plan for coming years. They also fill the identified resource gaps for future and current need. Conclusion Strategic plans are at the heart of every organization, and resource management is at heart of every strategic plan, therefore for organizations to thrive in business and gain the sustainable competitive advantage it is very important to strategically manage their resource. For strategic management of the resources, organizations have to create a link between their strategic plan and their resource management plan. This way they can gain the required results from their planning and gain the competitive advantage.

Sunday, August 4, 2019

Our Free Will :: essays research papers fc

Our Free Will We ought then regard the present state of the universe as the effect of its previous state and the cause of the one which is to follow. An intelligence knowing at a given instant of time all the forces operating in nature, as well as the position at that instant of all things of which the universe consists, would be able to comprehend the motions of the largest bodies in the universe and those of the smallest atoms in a single formula - provided that it was sufficiently powerful to submit all these data analysis. To it nothing would be uncertain and the future would be present to its eyes as much as the past. This passage comes from P.S. de Laplace's â€Å"Philosophical Essay on Probabilities.† If such determinism is true, then everyone's every thought and action must be inevitable; that no one really has any choice about anything, because we are all helpless products of blind forces which have made us what we are. In this paper concerning the free will and determinism debate I will argue that determinism is not plausible, I shall do this by giving reasons for determining how determinism is false, give arguments for determinism, and then refute those arguments.   Ã‚  Ã‚  Ã‚  Ã‚  There are those who think that our behavior is a result of free choice, but there are others who presume â€Å"we are servants of cosmic destiny or that behavior is nothing but a reflex of heredity and environment.† The position of determinism is that every event is the necessary outcome of a cause or set of causes. That everything is a consequence of external forces, and such forces produce all that happens. Man is not free. If we accept the determinist argument and assume human behavior as a consequence of external factors rather than of free choice, then we must realize that our explanation of human behavior leaves no room for morality. If people do not choose their actions, then they are not really responsible for them, and there is no need for praising or blaming them. If determinism were true, then there would be no basis for human effort, for why should a person make an effort if what he or she does doesn't make a difference? If what will be will be, then one has an excuse for doing nothing. Life would not be so meaningful for people on deterministic grounds. â€Å"The nature of human life may be such that man must understand himself as being free, for human life as we know it would not make much sense without the concept of freedom.

Essay --

Children’s behaviors and reactions have always been so interesting to me. Studying Erikson, Piaget, and Kohlberg’s different theories on human development has given me a much deeper understanding of these behaviors. Although their theories are different, they do share three assumptions according to an article on SparkNotes.com: 1. People pass through stages in a specific order, with each stage building on capacities developed in the previous stage. 2. Stages are related to age. 3. Development is discontinuous, with qualitatively different capacities emerging in each stage† ("Psychology/Development," 2012, p. 1). While studying these three theorists it has affected my own idea of human development in two ways. Additionally, my view of how a patient has been raised has affected my nursing care. I admit that when I care for a child, a majority of the time I silently blame the parents for the improper actions of the child. It is easy for me to forgo disciplining an ad olescent patient. I often say to myself, it is not the child’s fault and excuse them for their behaviors, mainly because I believed that is how they were raised and they don’t know better. After learning about Erik Erikson’s theory on development, I realized that a child’s development is not solely dependent on the way the child was raised by their parents. There are other contributing factors in development, according to an article that compares Erikson’s views versus Freud’s titles Erik Erikson. McLeod (2013) states that Erikson, â€Å"emphasized the role of culture and society†, (p. 1) in the development of personality. After studying Erikson it has changed my understanding of why children behave and react in certain situations. In McLeod’s (2013) article it also mentions... ...n Simply Psychology, â€Å"children at this age like to explore the world around them and they are constantly learning about their environment† (McLeod, 2013, figure 2). Everything dangerous was kept in locked drawers and cabinet, so I thought the child would be safe roaming around the small exam room. Also, the incident involving the child’s eye was traumatizing to him and after the sutures are placed it would cause even more trauma. I explained to the parents that in order to instill autonomy into this child, they must allow the child to explore to overcome any fears that may be brought upon from this traumatic event. That is just one example of how I utilized Erikson’s theories into my nursing practice. I will continue to bring it into my plan of care, because I now have an understanding of why children react and behave in a certain way towards different situations.

Saturday, August 3, 2019

Snakecharmer and In the Snake Park :: essays research papers

The poem, â€Å"Snakecharmer†, is a poem that conveys an underlying theme of power and control, as represented by the snakecharmer, through the nature of the snakes and their relationship with the snakecharmer.   Ã‚  Ã‚  Ã‚  Ã‚  There is no consistent rhyme scheme to the poem, and almost all the stanzas in the poem have run-on lines to the following stanza. The effect these create is a general atmosphere of inconsistency and disorder. The run-on lines also place an emphasis upon the last word of the stanza and the first word of the following, helping the poet impress upon the reader the significance of words such as â€Å"river†, â€Å"tongues†, â€Å"snakes†, â€Å"shapes† and â€Å"rules†. The atmosphere of inconsistency and disorder that is created can also be linked to the free, uncontrollable movement of the snakes.   Ã‚  Ã‚  Ã‚  Ã‚  The poet also uses repetition of the word snake to impress upon the reader the fact that snakes are all there is in this world, a hypnotic effect that brings clearly to the reader the image of a â€Å"world of snakes†. The sibilance of the words Plath chooses to use creates an indistinctly ominous effect that is lazy and almost hypnotic to the reader. The sibilant â€Å"s† is present at least once in every line of the poem, exaggerating that effect, which is very much like the movement of a snake holding its prey in thrall before the kill. Thus the atmosphere of disorder and inconsistency is threaded with an indistinct sense of foreboding for the reader.   Ã‚  Ã‚  Ã‚  Ã‚  In the first stanza, the â€Å"snakecharmer† is generalized as he is juxtaposed with â€Å"gods† and â€Å"man†. The grand style of the first line is continued through to the second as the charming of snakes is likened to the beginning of worlds; â€Å"begins a snaky sphere†. Here the reader is made aware of the amount of power the snakecharmer possesses in his control over the snakes. The grand style abovementioned gives a sense of grandeur to the snakecharmer, and the tone of this stanza is subtly respectful towards him. In the last line of the stanza, the word â€Å"pipes† is repeated; â€Å"mouth-pipe. He pipes. Pipes green. Pipes water†; that has an almost hypnotic effect on the reader. This could be because the repetition of a word coupled with frequent use of caesuras gives a calming effect that can soothe the reader while commanding his attention. This is precisely the effect the snakecharmer has on the snakes.

Friday, August 2, 2019

Why Death Is Better Than Life in Prison?

Life in prison. When you look at the death penalty system in action, you realize that the only purpose it serves is retribution or revenge, it is seriously (and intrinsically) flawed in application and that there is a serious and continuing risk of executing innocent people. And, it costs much more than life in prison. Here are some facts about the death penalty system. While these refer to the system in the United States, similar things would apply to other nations as well. 130 people on death rows have been released with proof that they were wrongfully convicted. DNA, available in less than 10% of all homicides, can’t guarantee we won’t execute innocent people. If someone is convicted and later found innocent you can release him from prison, but not from the grave. The death penalty doesn't prevent others from committing murder. No reliable study shows the death penalty deters others. Homicide rates are higher in states and regions that have it than in those that don’t. Life without parole, on the books in 48 states, also prevents reoffending. It means what it says, and spending 23 of 24 hours a day locked in a tiny cell is not a picnic. Life without parole costs less than the death penalty. The death penalty is much more expensive than life in prison, mostly because of the upfront costs of legal process which is supposed to prevent executions of innocent people. (upfront=before and during the initial trial) The death penalty isn't reserved for the worst crimes, but for defendants with the worst lawyers. It doesn't apply to people with money. When is the last time a wealthy person was on death row, let alone executed? Families of murder victims are not unanimous about the death penalty. However, even families who have supported the death penalty in principal have testified that the drawn-out death penalty process is painful for them and that life without parole is an appropriate alternative. Problems with speeding up the process. Over 50 of the innocent people released from death row had already served over a decade. Speed up the process and we will execute innocent people. Sources: Death Penalty Information Center, www. deathpenaltyinfo. org, for stats on executions, reports on costs, deterrence studies, links to FBI crime stats and links to testimony (at state legislatures) of victims' family members.

Thursday, August 1, 2019

Examine how the C.B.D (Central Business District) of Belfast changed along chosen transects

Aim: The aim of this investigation is designed to examine how the C.B.D (Central Business District) of Belfast changed along chosen transects, from one side of the city centre to the other. The study should also mark out the limits of the Belfast C.B.D. and to examine the character of the Belfast C.B.D For my investigation, I am studying these following areas; 1. High street 2. Donegal Place 3. Castle Street 4. Royal Avenue 5. Castle Lane 6. Ann Street 7. North Street 8. Bedford Street/ Dublin Road 9. Chichester Street 10. May Street 11. Howard Street Data Collection Procedure The three class groups studying Geography in Year 11 will be required to carry out measurements and observations along various stopping points on a transect, starting from the middle of the C.B.D (McDonalds) and following a road outwards towards the edge of the C.B.D. Each transect will be a distance of no more than 1 Km. Each class will be divided into three smaller groups and with a supervising teacher, will take the measurements shown in the Hypothesis below at regular intervals of 100 metres. Our class was divided into one group of 10, two groups of 9 and each of them will be given certain transects. Each class will choose a different transect and at the end, we will pool our results to get an overall impression of how the C.B.D. changes from one side to the other. Hypothesis I will be investigating the following 10 hypothesis; Hypothesis One: Belfast's CBD has one street / avenue which has the greatest land value, from which other street's land value drop. To measure this, I will be recording the addresses of the shops and I will make an inquiry to the land registry to find out the price of the land. Hypothesis Two: Pedestrian flow increases with increasing land value To measure this, I will be recording the amount of pedestrians in that transect, so I will need to count and record the numbers on a tally sheet. Also, I will use the information given by the land registrar. Hypothesis Three: Shop frontage increases with increasing land value. To measure this, I will need to measure the length of shop frontage; I will be measuring using a trundle wheel. Also, I will use the information given by the land registrar. Hypothesis Four: Building height increases with increasing land value. To measure this, I will be measuring the height of buildings along chosen transects, measuring in storeys and land use classification. Also, I will use the information given by the land registrar. Hypothesis Five: Vehicle traffic flow decreases with increasing land value. To measure this, I will be measuring the type of vehicles moving through transects both sides of the road. To measure, I will count and record the numbers on a tally sheet. Also, I will use the information given by the land registrar. Hypothesis Six: Street quality improves with increasing land value. To measure this, I will be measuring shopping and street quality by using the shopping/street survey index and measure the attractiveness for shoppers in an area of a C.B.D. Also, I will use the information given by the land registrar. Hypothesis Seven: Shop frontage decreases with increasing distance from the centre of the C.B.D* To measure this, I will need to measure the length of shop frontage; I will be measuring using a trundle wheel. Hypothesis Eight: Land value drops with increasing distance from the centre of the C.B.D* To measure this, I will be recording the addresses of the shops and I will make an inquiry to the land registry to find out the price of the land. Hypothesis Nine: Street quality deteriorates with increasing distance from the centre of the C.B.D* To measure this, I will be measuring shopping and street quality by using the shopping/street survey index and measure the attractiveness for shoppers in an area of a C.B.D. Hypothesis Ten: Vehicle traffic flow increases with increasing distance from the centre of C.B.D* To measure this, I will be measuring the type of vehicles moving through transects both sides of the road. To measure, I will count and record the numbers on a tally sheet. * Centre of C.B.D. means crossroads at Primark (Castle Street/ Donegal Place) Map of study Area For my investigation, I am studying these following areas; 1. High Street 7. North Street 2. Donegal Place 8. Bedford Street/ Dublin Road 3. Castle Street 9. Chichester Street 4. Royal Avenue 10. May Street 5. Castle Lane 11. Howard Street 6. Ann Street What is a C.B.D? The Central Business District (CBD) is at the heart of any city. It is the part of the city where most business is conducted. The Central Business District (CBD) is generally located in the centre of a town or city with all routeways leading to it, making it the most accessible place in the city. Consequently, it is the most intensively used part of the city and as a result competition for space to conduct business is great; therefore land values are high and only large businesses can locate there. That is why no houses can locate there. A History of Belfast Belfast lies in a geographical basin; it grew at the lowest convenient crossing point of the River Lagan, where the river Farset joined the main river. Rolling hills that are broken only by Belfast Lough, into which the River Lagan flows, surrounds Belfast. North of the Lough you'll see Cave Hill. Belfast is a new City. Three hundred years ago, it hardly existed, yet it has grown since, more quickly than any other city in the British Isles. In the 1500's Arthur Chichester established a Garrison site. Although not especially defensive in character, the presence of Belfast Castle indicates that there was a need for defense. It can also be described as a Wet Point Site, beside the River Lagan where there was an available water supply. It was a site rich in resources. E.g. stone and wood (needed for settlement). In prehistoric times the Lagan Valley was full of forest and swamps. There was also plenty of flat land for building and the area was also sheltered from strong northerly winds. Belfast grew at the lowest convenient crossing point of the river Lagan, where the river Farset joined the main river. A sand spit formed making fording easy. Belfast can also be described as a wet point site, beside the river Lagan where there was an available water supply it was a rich site in resources. Belfast is built on a good site because there were fertile soils, flat land and good reliable water supply. The bridging point meant that the area was passed on a regular basis making the area have good trade links- This was as well as the ports. It was near to many other big towns and cities via roads and port. In 1613, James 1st erected Belfast as a corporate borough. There was a castle and a few cabins, it was a garrison town. Belfast grew fast and in 1685, the population was 600. Belfast looked like this: This is the 17th Century Garrison Town. English and Scots were inside walls and the Irish were outside. Belfast grew to port and market with some administrative functions. Population by 1718 was 18,300. Belfast grew quite large and by the 19th Century it grew and looked like this: In 1785, Linen hall opened. 19th Century Belfast was a period of industrialisation (which meant rapid growth) Port facilities were strained and water supply was inadequate. Cotton industry created capital to improve resources In 1800, the first dock was constructed, in 1819; the first stream boat came from Liverpool. In 1823, there was gas lighting, 1830, machines spinning of linen yarn. 1836 saw the birth of Ulster Railway. From 1840's attempts were made to plan part of cities growth. 1851-population was 100,300. . Belfast Today in the 21st Century. Belfast City Centre is Northern Ireland's premier commercial, retail and administrative centre and its future well-being and prosperity are important, not only for the economy of the Belfast Urban Area, but for Northern Ireland as a whole. The C.B.D. plays a vital role as a focus for government, business, shopping, leisure, cultural and social activities, also at the hub of the transportation network. The City Centre has a significant number of assets which provide a solid foundation on which a build a new image for Belfast. The individual and beautiful setting created by the surrounding hills, the Lough and the River Lagan provides a unique context in which the other positive features of the C.B.D. can be appreciated. These include; 1. A compact shopping centre 2. A substantial office district 3. Good cultural and entertainment facilities 4. A good transportation infrastructure 5. A historic street pattern and a legacy of fine buildings and townscape 6. A significant waterfront resource