Product and Pricing Strategy Essay Example | Topics and Well Written Essays - 1250 words

Product and Pricing Strategy - Essay Examplete a variety of industrial and office-based ready reckoner and laptop solutions, along with state-of-the-art services, software collaborations and innovative accessories.EJs Innovations and More has a wide customer base for all of its electronic product crannyings. This product will clear up full use of access to the existing customer base as they are all potential users of computers and laptops. Furthermore, they are already familiar with the brand light upon of EJs and have the trust relationship and faith in the product quality and service assurance of the company.With this product, the company is planning to target all computer and laptop users. The potential customers range from 14 year old girls and boys to aged, retired gentlemen and ladies. However, this plan outlines the target audience, described later, for this particular wave of marketing.The strategy of EJs Innovations and More is to offer customers a wide range of personal computers and laptops. These will be available in a variety of designs and colors, suiting the different needs and whims of the customer. They will be available in different varieties, starting with the basic computer or laptop, to the more advanced versions with greater memory capacity, RAM, accessories and additional features.The most important saying of these computers will be that with registration, they will be ready for immediate use. They will work easily on all software platforms from other companies with minimal installation. To advocate the customer, customer support teams will be available 6 days a week and helpline will be open 24/7 to exercise any product related questions.The computers and laptops offered by the company will all carry the same brand promise of EJs which is one of complete mental home and convenience, designed to make the life of the customer easier and happier.The specific target audience of this plan includes the people aged between 40 to 70 year s, especially those with just about sort of impairments or